Data Protection
Your trust is important to us. That is why we take the issue of data protection seriously and ensure appropriate security. It goes without saying that we comply with the applicable provisions of the Federal Data Protection Act (DSG), the Ordinance to the Federal Data Protection Act (VDSG), the Telecommunications Act (FMG) and other applicable data protection regulations.
This privacy policy is an integral part of the general terms and conditions of shoppy-berger. By accessing the online store and using our offered services and products, you declare that you have carefully read this privacy policy and agree to the described data processing.
In order for you to know what personal data we collect from you, for what purposes we use it, to whom it may be disclosed, and what rights you have in connection with the shoppy-berger's use of your personal data, please read the information below.
1. Responsible for this website www.shoppy-berger.ch
Responsible for this website is:
Tony Berger CEO
Hohenrainstrasse 24a
4133 Pratteln (Switzerland)
Mail: info©shoppy-berger.ch
2. Data processing when visiting the website (Log-File)
When you visit our website, our servers temporarily store every access in a log file. Without your intervention, the following data is processed and stored by us until automated deletion after 12 months at the latest:
The data collected is only used for statistical evaluations and to improve the website and is not linked to or stored with personal data. We reserve the right to check the log files retrospectively if there are concrete indications of illegal use.
3. Data processing when using the contact form
If you contact us using the contact form on the website, we collect the following data from you (mandatory *)
The provision of this personal data is expressly on a voluntary basis. Without providing this personal data, we are not able to provide the requested service.
4. Data processing during registration for a customer account
We collect this data to open and manage the customer account, to process your order(s) and to provide requested services. You can view and change your data in the customer account at any time. In addition, you can request the complete deletion of your customer account by sending us a request to this effect or by initiating the deletion directly in the customer account.
5. Data processing when ordering as a guest
For the processing of the purchase contract, we collect the following data mandatory:
6. Data processing when shopping in the online store
For the processing of the purchase contract, we collect the following data mandatory:
Unless otherwise stated in this Privacy Policy or unless you have separately consented to it, we will only use the aforementioned data to process the contract, namely to process your orders, deliver the ordered products and ensure correct payment.
7. Newsletter
On our website you have the possibility to subscribe to our newsletter. Registration is required for this. In the course of registration, we collect the following data from you (mandatory *):
8. Central Storage
We store the data specified in the aforementioned in a central electronic data processing system (so-called CRM). The data concerning you are thereby systematically recorded, linked and evaluated for the processing of financial and payroll accounting work. For this purpose, we use software from Bexio AG, Alte Jonasstrasse 24, 8640 Rapperswil, Switzerland.
9. Transfer of data to third parties
We will only pass on your personal data if you have expressly consented to this, if there is a legal obligation to do so or if this is necessary to enforce our rights, in particular to enforce claims arising from the contractual relationship. In addition, we pass on your data to third parties insofar as this is necessary in the context of the use of the website and the processing of contracts (also outside the website), namely the processing of your bookings. In particular, this involves services in the area of payment and subscription management, transport services and IT services, e.g. services in the areas of data storage (hosting), cloud services, sending e-mail newsletters, data analysis and refinement, etc. The use of the data passed on for this purpose by the third parties is strictly limited to the aforementioned purposes.
10. Transfer of personal data abroad
For the sake of completeness, we would like to point out to users who are resident or domiciled in Switzerland that there are surveillance measures in place in the USA by US authorities which generally allow the storage of all personal data of all persons whose data has been transferred from Switzerland to the USA. This is done without any differentiation, limitation or exception based on the objective pursued and without any objective criterion that would make it possible to limit the access of the U.S. authorities to the data and their subsequent use to very specific, strictly limited purposes that are capable of justifying the intrusion associated both with the access to these data and with their use. Furthermore, we would like to point out that there are no legal remedies available in the U.S. for Swiss data subjects to obtain access to the data concerning them and to obtain their correction or deletion, or that there is no effective judicial legal protection against general access rights of U.S. authorities.
We would also like to point out to users residing in Switzerland that, from Switzerland's perspective, the U.S. does not have a sufficient level of data protection - due, among other things, to the issues mentioned in this section. To the extent that we have explained in this Privacy Policy that recipients of data are located in the U.S., we will ensure that your data is adequately protected with our partners either by contractual agreements with these companies or by ensuring that these companies are certified under the Swiss-US Privacy Shield.
11. Cookies
Disabling cookies may prevent you from using all the features of our website.
12. Analytics tools, remarketing and targeting
12.1 Google Analytics
On our website, we use Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, or Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses methods that enable an analysis of the use of the website, such as cookies. The information generated by the cookie about your use of our website, such as.
are usually transferred to a Google server in the USA and stored there. In doing so, the IP address is shortened by activating IP anonymization ("anonymizeIP") on this website before transmission within the Member States of the European Union or in other contracting states of the Agreement on the European Economic Area or Switzerland. The masked IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google, according to Google. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these cases, we ensure through contractual guarantees that Google maintains a sufficient level of data protection.
The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to the use of the website and internet usage for the purposes of market research and demand-oriented website design. This information may also be transferred to third parties if required by law or if third parties process this data on our behalf.
You can prevent the collection of data generated by the cookie and related to your website use (including IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
12.2 Google Tag Manager
This website uses the Google Tag Manager. Through this service, website tags can be managed through an interface. The Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tag Manager triggers the services described in the "Cookies" section, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains in place for all tracking tags, provided that these are implemented with the Google Tag Manager.
12.3 Google Adwords
These advertisements are delivered by Google via so-called "ad servers". For this purpose, we use ad server cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.
These cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Adwords customer and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is the possibility that the provider learns your IP address and stores it.
If you have accessed our website via a Google ad, a cookie will be stored on your computer. Cookies are small text files that your internet browser stores on your computer. These so-called "conversion cookies" lose their validity after 30 days and do not serve to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, we and Google can recognize that you as a user have clicked on one of our ads placed on Google and have been redirected to our site.
You can prevent participation in this tracking process in various ways: a) by adjusting your browser software settings accordingly, in particular the suppression of third-party cookies will result in you not receiving ads from third-party providers; b) by disabling cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google. de/settings/ads, deleting this setting when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices, deleting this setting when you delete your cookies; d) by permanently disabling them in your Firefox, Internet Explorer or Google Chrome browsers at the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
12.4 Google Remarking
In addition to Adwords Conversion, we use the Google Remarketing application. This is a procedure with which we would like to address you again. Through this application, our advertisements can be displayed to you during your further internet use after visiting our website. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behavior when you visit various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing.
12.5 Facebook-Pixel
Within our online offer, the so-called "Facebook pixel" is used due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes.
With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offering as a target group for the placement of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion")
The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Please read the information on the display of Facebook ads in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook Pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616.
The Service is provided by Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA). If you are a resident of the EU, the Service is operated by Facebook Ireland Ltd (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).
We do not know how long Facebook processes the above data and for what additional purposes.
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To adjust which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there regarding the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
You may further object to the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally the U.S. website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
12.6 Hotjar
We use Hotjar to better understand the needs of our users and to optimize the offer on this website. Hotjar works with cookies and other technologies to collect information about the behavior of our users and their end devices. Using Hotjar, interactions of randomly selected individual visitors to our website offer are recorded anonymously. This creates a log of, for example, mouse movements and clicks with the aim of identifying potential improvements to our offering. In addition, Hotjar is used to evaluate the IP address of the device (which is only recorded and stored anonymously), information on screen size, device type (unique device identifiers), information on the browser used, location (country), incoming and outgoing links, as well as the resolution and type of the end device calling up our website offering for statistical purposes. In addition, we offer the possibility of anonymous user feedback via Hotjar by means of so-called "feedback polls", in which users can voluntarily submit an assessment of our website. Hotjar stores this information in a pseudonymized user profile. The information is neither used by Hotjar nor by us to identify individual users nor is it merged with other data about individual users. The information collected is stored by Hotjar Ltd. and is not passed on to other third parties.
In addition, users who give us feedback on our website using the "Feedback Poll" via Hotjar have the opportunity to provide us with their e-mail address. This gives us the opportunity to ask interested users more precisely about their personal impression of our website and to further improve it with this information. Providing the email address is voluntary and can be skipped by the user at any time.
12.7 Google Fonts
In order to display our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as Google Webfonts (https://www.google.com/webfonts/) on this website. Google Web Fonts are transferred to your browser's cache to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, content is displayed in a standard font.
13. Social Media and your data
13.1 Own social media presence
On our website you will find links to social media networks. These are not plugins provided by the social media network, which already transmit data to the provider when the page is loaded without the user having any influence. Behind the buttons to the social media networks is merely a link to our presence on the relevant social media network. User data is not automatically transmitted to the social media network when the page is loaded.
The links lead to our appearances in the following networks:
When you call up a link to one of our social media profiles, a direct connection is established between your browser and the server of the social network in question. This provides the network with the information that you have visited our website with your IP address and called up the link. If you call up a link to a network while you are logged into your account with the network in question, the content of our site may be linked to your profile with the network, which means that the network can assign your visit to our website directly to your user account. If you want to prevent this, you should log out before activating corresponding links. An assignment will take place in any case if you log in to the relevant network after activating the link.
13.2 Social Plugins
On our website, we provide you with certain social media functionalities, in particular the sharing of product information on Facebook, the tweeting of product information, etc. You will find the relevant functionalities on the individual product pages under the heading "Share". You will find the relevant functionalities on the individual product pages under the heading "Share". If you click on the relevant social network icons, you will be linked to the relevant social network to exercise the selected functionality, e.g. to share a content on Facebook or to tweet on Twitter. To do this, however, you must log in to your user account or already be logged in.
We provide you with plugins of the following social networks:
If you select one of the functionalities provided and click on the icon of the relevant social network, a direct connection is established between your browser and the server of the relevant social network. This provides the network with the information that you have visited our website with your IP address and called up the link. If you call up a link to a social network while you are logged into your account at the social network in question, the content of our website may be linked to your profile at the social network. This means that the social network can assign your visit to our website directly to your user account. If you want to prevent this, you should log out before activating corresponding links. An assignment takes place in any case if you log in to the relevant network after activating the link.
The purpose and scope of the data collection and the further processing and use of the data by the respective social network, as well as your rights in this regard and setting options for protecting your privacy, can be found in the privacy policy of the social network.
14. Data Security
We use suitable and appropriate technical and organizational security measures to protect your personal data stored with us against manipulation, partial or complete loss and unauthorized access by third parties. Our security measures are continuously adapted and improved in line with technological developments.
15. Storage Period
We store personal data only for as long as is necessary to achieve the above-mentioned data processing purposes. We retain contractual data for a longer period, as this is required by statutory retention obligations. Such retention obligations result, among other things, from accounting regulations and tax regulations. According to these regulations, business communication, concluded contracts and accounting vouchers must be kept for up to 10 years. If we no longer need this data to perform services for you, the data will be blocked. This means that the data may then only be used for very specific purposes, such as accounting and for tax purposes.
16. Your rights as a data subject
You can object to data processing at any time. You also have the following rights:
Right of access: You have the right to request access to your personal data stored by us at any time and free of charge if we are processing it. This gives you the opportunity to check what personal data we process about you and that we use it in accordance with applicable data protection regulations.
Right to rectification: You have the right to have inaccurate or incomplete personal data rectified and to be informed of the rectification.
Right to erasure: You have the right to have your personal data erased under certain circumstances. In individual cases, the right to erasure may be excluded.
Right to restrict processing: You have, under certain conditions, the right to request that the processing of your personal data be restricted.
Right of withdrawal: In principle, you have the right to withdraw your consent at any time with effect for the future. Processing activities based on your consent in the past will not become unlawful as a result of your revocation.
Please note that even after requesting the deletion of your personal data, we must retain it in whole or in part within the scope of legal and contractual retention obligations. The deletion of your personal data may result in you no longer being able to use our services.
The revocation of your consent does not affect the lawfulness of the processing prior to the revocation.
17. Contact
If you have any questions regarding data protection on our website, would like to request information or would like to have your data deleted, please contact us by sending an e-mail to info@shoppy-berger.ch.
Please send your request by letter to the following address:
Shoppy-berger
Hohenrainstrasse 24a
4133 Pratteln
Switzerland
Stand:te 20.08.2023